The Playbook: How Game Developers Monetize in Vietnam? | Daphne Tan, Quyet Phung | EP 364

Vietnam is witnessing a significant advancement in its digital economy, where technology and a culture of innovation have emerged as pivotal drivers of growth. Across sectors ranging from gaming and digital content creation to essential applications, domestic technology enterprises and entrepreneurs are not only aligning with global trends but actively shaping them. Within a few years, numerous Vietnamese game and app development studios have evolved from modest beginnings into internationally recognized organizations, exemplifying strategic vision and a resolute ambition to expand.

However, this remarkable progress presents a deeper challenge: converting creativity into a sustainable and scalable business model. From enhancing user experiences and harnessing emerging technologies such as artificial intelligence to establishing sophisticated advertising ecosystems, this endeavor requires strategic insight and the capacity to adapt swiftly to evolving circumstances.

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