The artistic journey to attract customers - Luc Nhon Ly, Sun Life & Tuân Lê, The Lab Saigon

The latest episode of the Vietnam Innovators podcast brings a special conversation with Luc Nhon Ly (CEO of Sun Life) and Tuân Lê (Co-founder of The Lab Saigon). They are a testament to a dreamlike relationship between a client and a creative agency. Together, Sun Life and The Lab Saigon have collaborated on various customer outreach campaigns, such as the Đủ Exhibition and De La Sól / Shadow.

Speaking of Sun Life Vietnam, in recent years, the company has chosen to build its brand image by honoring artistic beauty and creating spaces for creative enthusiasts. Sun Life actively engages in art exhibitions and partners with exceptional music programs, enhancing the customer experience through the celebration of artistic expression.

In this conversation, Luc Nhon Ly and Tuân Lê will share the challenges and successes they encountered while exploring the intersection of art and finance. Don't miss it!

We would like to express our gratitude to Sun Life Vietnam for accompanying VI. Sun Life Vietnam is a member of the Sun Life Group - a leading international financial services organization with nearly 160 years of experience operating in many countries worldwide.

With the purpose of helping customers achieve lifelong financial security and enjoy a healthier life, Sun Life Vietnam is committed to long-term, secure, and efficient investments to meet all customer needs, aiming for a brighter life.

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Hao Tran

Miro Nguyen

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