Decoding Duolingo’s growing strategy - Haina Xiang, Marketing Director, APAC at Duolingo | VI S3EP15

In this Vietnam Innovators episode, we will meet up with Haina Xiang - Marketing Director at Duolingo. She represents the team behind the unique promotional campaigns of this famous language learning app.

Duolingo is a startup with a very special success story. Before its first promotional campaign in 2019, Duolingo had already had 300 million users. Despite spending very little on marketing, Duolingo is still one of the world's leading language learning apps. This achievement is largely due to word-of-mouth marketing strategy with the popularity of the green owl - Duolingo's official mascot across social media.

So what strategy is Duolingo implementing? Why is Duolingo still successful and profitable  despite its freemium approach?

Let's find out more details with Haina Xiang and host Hao Tran in this Vietnam Innovators episode!

A big thanks to our sponsor Duolingo for making this episode of Vietnam Innovators possible.

Let's start the experience of learning new languages with Duolingo

Hao Tran

Miro Nguyen

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