The future of financial protection & investment in Vietnam | Prudential Vietnam | EP 361

According to Vietnam Briefing, the middle class in Vietnam accounted for only around 13% of the population in 2023, yet it is projected to rise to 26% by 2026 and surpass 50% by 2030. This rapid expansion, accompanied by an annual growth of 8-10% in disposable income, is driving major shifts in spending habits and financial priorities. Beyond essential needs, more families are now allocating resources to healthcare, lifestyle, education for their children, and long-term planning. This marks not only a change in consumer behavior, but also a turning point in how society perceives the value of preparation.

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